We are
experts at driving
ROI & ROAS online
Flexible solutions, creative minds and smart tech for successful digital marketing strategies
Media Buying
Traffic Heroes does complex media buying better than anyone else out there. Our unique tech-enabled approach to blending media buying with tailored creative results in improved ROI and ROAS for your paid digital campaigns
Facebook Advertising
Knowing the ins and outs of Facebook is not only important but crucial to the success of your paid media strategy. As one of Facebook’s first strategic partners, we use a combination of proprietary technology, unique data and years of experience to maximize efficiency and drive results on the world’s largest social media platform.
- First-class optimization strategy and personalized creative
- Planning and strategic insights from a team of dedicated account managers, ad-operation specialists, client solution specialists & more
- Best practices to access and most effectively utilize the largest inventory of interest, behavioral, lookalike and custom audience segmentation
- Sophisticated retargeting strategy on multiple fronts: CRM, store visits, website retargeting and more
- Advanced analytics and reporting on optimizations, creative and targeting execution
- Compare and contrast results from Facebook and optimize cross-platform
- Utilize Retargeting strategy on multiple fronts: CRM, Store Visit, Website Retargeting & more
- Provide advanced analytics & reporting to truly understand optimizations, creative & target execution
What targeting options are available for Prospect targeting on Facebook?
Facebook allows you to target users based on their interests and behavioral activity from interactions on the platform. Additionally, lookalike audiences can be created from retargeting audiences that include CRM and Website Pixel Data.
What types of creative options exist on Facebook?
Facebook offers a variety of creative options utilizing video and static images. This includes link ads, carousel ads, canvas ads, collection ads & more.
How can Traffic Heroes optimize my targeting on Facebook?
Traffic Heroes’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.
What targeting options are available for Retargeting on Facebook?
Facebook allows you to target users based their activity with your social media pages, website, store visits and CRM data lists.
Can we run Facebook advertising out of our accounts with Traffic Heroes?
Yes! We can run advertising through your ad-account. We can also discuss running advertising from our own ad-accounts as well.
How can Traffic Heroes optimize my creative on Facebook?
Traffic Heroes’s media buying and creative specialists work hand-in-hand to optimize creative and media on Facebook. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.
Can Traffic Heroes target other placements besides the newsfeed on Facebook?
Yes! Our team can target audience network, messenger, marketplace and more on desktop and mobile devices.
Can Traffic Heroes team help me produce vertical video content?
Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher.
Instagram Advertising
Traffic Heroes was one of Instagram’s inaugural Ads API Partners. What does that mean? We have experience growing brand awareness, consideration and conversions for both large brands and direct response advertisers on Instagram (and beyond!)
- Best in class media buying with personalized creative
- Ability to auto-optimize performance from Facebook, Messenger and Audience Network to Instagram and other publishers
- Experience growing brand presence and media spend by utilizing retargeting strategy on multiple fronts: CRM, store visits, website retargeting and more
- Sophisticated analytics and reporting to truly understand optimizations, creative and target execution
- Planning and strategic support to grow conversion, traffic, store visit, dynamic catalogue or other goals you have in mind
What targeting options are available for Prospect targeting on Instagram?
Instagram allows you to target users based on their interests and behavioral activity from interactions on the platform. Additionally, lookalike audiences can be created from retargeting audiences that include CRM and Website Pixel Data.
Can the Traffic Heroes team help me produce vertical video content?
Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher.
How can Traffic Heroes optimize my creative on Instagram?
Traffic Heroes’s media buying and creative specialists work hand-in-hand to optimize creative and media on Instagram. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.
What targeting options are available for Retargeting on Instagram?
Instagram allows you to target users based their activity with your social media pages, website, store visits, and CRM data lists.
Can we run Instagram advertising out of our accounts with Traffic Heroes?
Yes! We can run advertising through your Facebook ad-account. We can also discuss running advertising from our own ad-accounts as well.
What types of creative options exist on Instagram?
Instagram offers a variety of creative options utilizing video and static images. This includes link ads, stories, carousel ads & more.
How can Traffic Heroes optimize my targeting on Instagram?
Traffic Heroes’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.
Snapchat Advertising
A Snapchat Ads Partner, Traffic Heroes’s expertise across Snapchat’s ad units, audiences and optimization options means we have a solution to best meet your needs.
- Technology that allows you to create and modify Snap Ads at scale
- Strategic support from experts who live and breathe on Snapchat
- Enhanced reporting with API-exclusive features
- Geo-fencing strategy for brand awareness and ad-recall
- Compare Snapchat performance against other publishers for better holistic campaign results
What targeting options are available for Prospect targeting on Snapchat?
Snapchat allows you to target users based on behavioral profiles including what they are interested in, what businesses they have visited/interacted with and more. You can also create lookalike expansion audiences for your ad-squads from CRM data.
Can the Traffic Heroes team help me produce vertical video content?
Yes! Our Creative Service teams can help produce images and videos custom-fit for every social publisher.
What targeting options are available for Retargeting on Snapchat?
Snapchat allows you to target users based their activity with your social media pages, website, store visits and CRM data lists. Snapchat also offers Oracle Custom Audiences for use.
How can Traffic Heroes optimize my targeting on Snapchat?
Traffic Heroes’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.
What types of creative options exist on Snapchat?
Snapchat offers a variety of creative options utilizing video and images including top snaps, app install snaps, web view snaps, long-form video snaps, story ads, geo-filters & more.
How can Traffic Heroes optimize my creative on Snapchat?
Traffic Heroes’s media buying and creative specialists work hand-in-hand to optimize creative and media on Snapchat. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.
Tik Tok Advertising
TikTok is the leading destination for short-form mobile video.
- Increase Sales with an audience that is dedicated to planning and being inspired on TikTok
- Drive engagement, awareness & affinity for Mobile Apps, Retail, Dating, Travel & more verticals
- Increase engagement and sentiment from uniquely TikTok content
- Utilize Interest, Location, Database, Gender, Device targeting capture users as they use TikTok
What targeting options are available for Prospect targeting on Pinterest?
Pinterest allows you to target users based on interest, dynamic (search) and keyword targeting generated from Pinterest’s Visual Search Engine. You can also use actalike targeting from your CRM and Website data for expanded lookalike targeting.
How can Traffic Heroes optimize my targeting on Pinterest?
Traffic Heroes’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.
What targeting options are available for Retargeting on Pinterest?
Pinterest allows you to target users based their activity with your social media pages, website and CRM data lists.
How can Traffic Heroes optimize my creative on Pinterest?
Traffic Heroes’s media buying and creative specialists work hand-in-hand to optimize creative and media on Pinterest. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.
What types of creative options exist on Pinterest?
Pinterest offers a variety of creative options utilizing video and images including promoted pins, promoted video pins, one-tap promoted pints, promoted app pins & more.
Twitter Advertising
Effective advertising on Twitter means taking advantage of real-time engagement. As one of Twitter’s first Ads API partners, our unique approach to Twitter means you’ll maximize performance through strategic testing, an always-on approach to optimization and creative services to help you stand out.
- API technology built to enhance Twitter media buying experience
- Exclusive access to pre-roll, conversational and other ad-units for your brand
- Understanding of consumers who engage on Twitter – ready to consume media in real time
- Retargeting strategy spanning from users who have engaged with past tweets and video content to website activity that can drive meaningful impact and ROAS
- Advanced analytics & reporting to truly understand optimizations, creative & target execution
What targeting options are available for Prospect targeting on Twitter?
Twitter allows you to target users based on interest, follower, behavior, keyword, event and more. You can also use similar audience targeting from your CRM and Website data for expanded lookalike targeting.
How can Traffic Heroes optimize my targeting on Twitter?
Traffic Heroes’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.
What targeting options are available for Retargeting on Twitter?
Twitter allows you to target users based their activity with your social media pages, website, and CRM data lists.
How can Traffic Heroes optimize my creative on Twitter?
Traffic Heroes’s media buying and creative specialists work hand-in-hand to optimize creative and media on Twitter. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best.
What types of creative options exist on Twitter?
Twitter offers a variety of creative options utilizing video and images including text tweets, website cards, app cards, promoted videos, image tweets, video app cards, video website cards, conversational ads and direct-message cards.
Linkedin Advertising
LinkedIn’s business network offers valuable opportunities to speak to professionals in a unique way. As an official Marketing Partner, Traffic Heroes helps clients who are looking to engage, grow consideration and fuel purchases on LinkedIn
- Develop effective creative and targeting strategies through sponsored content, lead generation ads, sponsored inmail and more
- Build high-performing audiences around a network of professionals
- Optimize using best practices learned from running thousands of campaigns
- Grow revenue, consideration and brand awareness with advanced LinkedIn Group, Profession, Vertical and other target categories
- Understand and master LinkedIn buying with a partner who understands the ins and outs of the insight tag
What targeting options are available for Prospect targeting on LinkedIn?
LinkedIn allows you to target users based on the LinkedIn Audience Network, Company Name, Company Industry, Company Size, Job Title, Job Function, Job Seniority, Member Schools, Fields of study, Degrees, Member skills, member groups, member gender, member age, years of experience, company followers, company connections & more
How can Traffic Heroes optimize my targeting on LinkedIn?
Traffic Heroes’s ad-operation specialists, account managers, and client solution specialists work together to learn, diagnose and optimize your campaigns. We begin on the targeting level – where we identify patterns of activity (CPA, Action Rate, etc.) from the users you target. From there, we replace the worst performing target groups with groups similar to those that performed best.
What targeting options are available for Retargeting on LinkedIn?
LinkedIn allows you to target users based their activity with your social media pages, website, and CRM data lists.
How can Traffic Heroes optimize my creative on LinkedIn?
Traffic Heroes’s media buying and creative specialists work hand-in-hand to optimize creative and media on LinkedIn. First, we identify which creative performs the best, auto-optimizing and shifting spend toward the best performing iterations. Our team then mass-produces creative iterations that are similar to those that performed best
What types of creative options exist on LinkedIn?
LinkedIn offers a variety of creative options utilizing video and images including dynamic ads, sponsored content, sponsored inmail, text ads and display ads.
YouTube Advertising
Users who visit YouTube collectively watch over one billion hours of video content every single day – but ensuring a brand-safe experience for advertisers is tougher than ever. Traffic Heroes’s contextual targeting technology layer creates unprecedented audience alignment while ensuring your brand’s message is delivered against brand-safe content across YouTube.
- Access to TrueView inventory via our partnership with Google Ad Manager
- Deep product knowledge and extensive experience running in-stream, bumper and video discovery ads
- Ability to retarget YouTube engagers cross-platform within the programmatic display eco-system
- Google’s proprietary audience and contextual targeting tied with Traffic Heroes’s technology and brand safety expertise
How do you access programmatic display advertising?
Traffic Heroes’s accesses 75+ private marketplaces and connects to all the major exchanges across Mobile Web, In-app, Display, and Video inventory.
What targeting options are available for prospecting new audiences within DoubleClick Bid Manager?
Traffic Heroes targets people based on their specific interests as they browse web pages, videos, and content using contextual targeting options. Additionally, you are able to target and identify audiences similar to your existing remarketing list to ensure you are reaching your ideal audience.
How can Traffic Heroes contextually target TrueView inventory?
Traffic Heroes uses a mixture of keyword, category and placement level (channel and individual video) targeting to ensure your video creative is targeted against relevant and engaging content that aligns well with your target audience.
What types of campaigns and objectives can you run against programmatic display?
Traffic Heroes has years of experience managing numerous types of campaigns and objectives from Brand Awareness, Direct Response, Lead Generation, E-Commerce, Native and Mobile App Download.
How does Traffic Heroes access TrueView inventory?
Programmatically through Google Ad Manager.
Does Traffic Heroes have access to non-skippable TrueView inventory?
Traffic Heroes does have access to in-stream bumper ads. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience. Bumper ads can help increase awareness about your brand. They often work well on mobile devices when run in conjunction with related TrueView ads.
Do I need an ad server to run programmatic display with Traffic Heroes?
No. We have the capability to host certain creative types such as HTML5 and Images (.jpg, .png, .gif) in addition to video files (.mp4, .mov, .avi). However, in the event you would like to advertise rich media, we also have the ability to host and serve the creative through DoubleClick Campaign Manager.
What type of YouTube audience lists are available to remarket users against?
Traffic Heroes can help you remarket viewers who have done one of the following actions: Interacted with or viewed your YouTube video Subscribed to, or unsubscribed from your channel Viewed your in-stream TrueView ad Visited your YouTube channel
Programmatic Display Advertising
Programmatic display enables you to serve the right ads to the right people at the right time and, more importantly, the right stage of the customer journey. At Traffic Heroes we have a wealth of experience to plan, deliver, optimize and report on RTB campaigns, to achieve your business KPIs.
- Perfect complement to your paid social campaign to expand your strategy across mobile, display and video
- Extensive experience running performance-driven incremental sales lift and A/B testing initiatives
- Access to 75+ exchanges to ensure your reach is never compromised
- Dynamic Creative Optimization tied to your product feed
How do you access programmatic display advertising?
Traffic Heroes’s accesses 75+ private marketplaces and connects to all the major exchanges across Mobile Web, In-app, Display, and Video inventory.
What targeting options are available for prospecting new audiences within DoubleClick Bid Manager?
Traffic Heroes targets people based on their specific interests as they browse web pages, videos, and content using contextual targeting options. Additionally, you are able to target and identify audiences similar to your existing remarketing list to ensure you are reaching your ideal audience.
How can Traffic Heroes contextually target TrueView inventory?
Traffic Heroes uses a mixture of keyword, category and placement level (channel and individual video) targeting to ensure your video creative is targeted against relevant and engaging content that aligns well with your target audience.
What types of campaigns and objectives can you run against programmatic display?
Traffic Heroes has years of experience managing numerous types of campaigns and objectives from Brand Awareness, Direct Response, Lead Generation, E-Commerce, Native and Mobile App Download.
How does Traffic Heroes access TrueView inventory?
Programmatically through Google Ad Manager.
Does Traffic Heroes have access to non-skippable TrueView inventory?
Traffic Heroes does have access to in-stream bumper ads. With videos of 6 seconds or less, bumper ads let you reach people with bite-sized messages, while providing a minimal impact on their viewing experience. Bumper ads can help increase awareness about your brand. They often work well on mobile devices when run in conjunction with related TrueView ads.
Do I need an ad server to run programmatic display with Traffic Heroes?
No. We have the capability to host certain creative types such as HTML5 and Images (.jpg, .png, .gif) in addition to video files (.mp4, .mov, .avi). However, in the event you would like to advertise rich media, we also have the ability to host and serve the creative through DoubleClick Campaign Manager.
What type of YouTube audience lists are available to remarket users against?
Traffic Heroes can help you remarket viewers who have done one of the following actions: Interacted with or viewed your YouTube video Subscribed to, or unsubscribed from your channel Viewed your in-stream TrueView ad Visited your YouTube channel
The Tech behind our Success
Traffic Heroes powerful technology has a proven track record of increasing performance by coupling smart tech with creative minds.
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Supercharge your creative output
Upload existing designs, generate countless variations. Ready to upload across any placements and platforms.
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Optimize based on custom metrics
A data-driven analysis of your campaign with actionable insights designed to get the most out of your social marketing spend.
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Eliminate wasted ad spend
Compare creatives across your campaigns, objectives and audience. Uncover insights, figure out what works and eliminate wasted ad spend.
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Trigger the best ads
Reach your customers Rain, Shine or Snow. Our Weather triggers ensure the right message is served at the right time.
Our clients
Get started
Ready to take your digital media buying to the next level? Traffic Heroes can help you get the best results from paid social, video and display advertising.
